“I’m investing my time and money to develop technology that’s never been done before. Basically, most of the watchmakers in Switzerland thought my ideas were impossible to do and I’m driven by impossible. I love the impossible. For me to make it in this business, if I don’t bring something new to the table, there are so many others that are offering the same thing. Why would anyone buy from me? I keep trying to develop new technology with my watchmakers. I design and I produce.”