“I want to invite the mainstream into my world and to my sound and to what I'm doing. And I want mainstream artists to respect me and accept Latino artists as equals without us having to sing in English. I want them to know that I can compete globally, with whomever, in Spanish.”

Colombian singer

J Balvin is a Colombian singer. Born José Álvaro Osorio Balvín in Medellín, he became known as a leading figure in Latin music and is among its best-selling artists, with 35 million records sold worldwide. He moved to the United States at 17 to study English, living in Oklahoma and New York before returning to Medellín. He later built his audience performing in clubs there, and his career has been shaped by that cross-border experience and his rise from the Medellín music scene.