“Know what you want to achieve prior to starting to negotiate. It's the golden rule but the one most people fail to heed. Without a plan, you allow the opposing party to define your goals instead of the other way around.”

Ivanka Trump is an American businesswoman and former First Daughter. She is known for her work in women’s economic empowerment and advocacy for small businesses, as well as her public role in policy discussions during her father’s presidency. Her writing and speaking often address leadership, entrepreneurship, and social issues.