“When you do a negative thing, you give a negative impression about yourself to those who watch or get to know you. That is your brand.”

Israelmore Ayivor is a Ghanaian writer and cultural critic. His work explores themes of identity, diaspora, and the complexities of Black life in contemporary society, blending sharp analysis with lyrical prose. He is particularly noted for his essays on race, literature, and the intersections of African and global culture.