“Research on the human brain has shown it is predisposed to think in the terms of a story.36 This predisposition is continuously reinforced and strengthened throughout the life of your brain. Imaging studies have shown only a small, quarter-sized region of your brain lights up when someone tells you a series of facts. However, when someone tells you a story laced with those facts, or those facts in action, your entire brain lights up. Not only can you program your mind with a story — you can program someone else’s mind.”