“Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.”

American makeup artist, beauty blogger and entrepreneur

Huda Kattan is an American makeup artist, beauty blogger, and entrepreneur. Born and raised in the United States to parents who were born in Iraq, she later moved to Dubai in 2008. She is known as the founder of Huda Beauty, the Dubai-based cosmetics line. Kattan built her public profile through beauty content and her work in cosmetics, combining artistry with business. Her name is closely tied to Huda Beauty, a brand associated with makeup and beauty products, and to her role as a prominent online beauty voice.