“I grew up in Tennessee. I loved to wear full glam. I used to want to wear flash lashes every single day. I remember wearing them once and someone was like, 'Are you wearing false lashes?' I felt embarrassed. In the U.S., it's perceived as though you're trying too hard.”

American makeup artist, beauty blogger and entrepreneur

Huda Kattan is an American makeup artist, beauty blogger, and entrepreneur. Born and raised in the United States to parents who were born in Iraq, she later moved to Dubai in 2008. She is known as the founder of Huda Beauty, the Dubai-based cosmetics line. Kattan built her public profile through beauty content and her work in cosmetics, combining artistry with business. Her name is closely tied to Huda Beauty, a brand associated with makeup and beauty products, and to her role as a prominent online beauty voice.