“When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.”

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Originally said in English.

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About Howard Schultz

Howard Schultz is an American businessman best known for leading Starbucks from a regional coffee chain to a global brand. He served as the company's CEO and chairman for multiple terms, shaping its growth and corporate culture. Schultz is also recognized for his public commentary on entrepreneurship, leadership, and social issues.

More from Howard Schultz (141 quotes) →
"When I first discovered in the early 1980s the Italian espresso bars…" — Howard Schultz | Daily Quotes