“There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.”

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Originally said in English.

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About Howard Schultz

Howard Schultz is an American businessman best known for leading Starbucks from a regional coffee chain to a global brand. He served as the company's CEO and chairman for multiple terms, shaping its growth and corporate culture. Schultz is also recognized for his public commentary on entrepreneurship, leadership, and social issues.

More from Howard Schultz (141 quotes) →
"There's this myth that has been exacerbated by others that Starbucks…" — Howard Schultz | Daily Quotes