“It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back.”

American businessman and author

Howard D. Schultz is an American businessman and author. He led Starbucks as chairman and chief executive officer from 1986 to 2000, returned to those roles from 2008 to 2017, and later served as interim CEO from 2022 to 2023. He is best known for his long association with Starbucks and for helping guide the company over several decades. He also owned the Seattle SuperSonics basketball team from 2001 to 2006, adding sports ownership to a career built in business and writing.