“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.”

Howard Schultz is an American businessman best known for leading Starbucks from a regional coffee chain to a global brand. He served as the company's CEO and chairman for multiple terms, shaping its growth and corporate culture. Schultz is also recognized for his public commentary on entrepreneurship, leadership, and social issues.