“We were orbiting around the idea of intent and context. We would take the bus into work, and if you said, 'Here's a shirt you might like,' and I open it on my mobile phone, I'm not going to pull out my credit card and wallet. We thought, 'How does someone do this? An e-mail to yourself, or you try to remember?'”

American entrepreneur and technology executive

Harper Reed is an American entrepreneur and technology executive. He is known for his work at Braintree, where he served as Head of Commerce, and for his role as Chief Technology Officer for Barack Obama’s 2012 re-election campaign in 2011. His background in crowd-sourcing and cloud computing was seen as pointing to the kind of campaign the Obama team wanted to build in 2012. He is associated with technology leadership at the intersection of business and politics.