“The digital team who were running Twitter, they weren't just going to put out a tweet for fun. They're going to try and figure out how do we measure the impact. Then they'd tweet it, and if it worked, great.”

American entrepreneur and technology executive

Harper Reed is an American entrepreneur and technology executive. He is known for his work at Braintree, where he served as Head of Commerce, and for his role as Chief Technology Officer for Barack Obama’s 2012 re-election campaign in 2011. His background in crowd-sourcing and cloud computing was seen as pointing to the kind of campaign the Obama team wanted to build in 2012. He is associated with technology leadership at the intersection of business and politics.