“People are building apps that are doing super-crazy things, and there's a lot of talk about modeling and microtargeting. Facebook can predict when people are going to break up, and Target is able to predict if a woman is pregnant before she knows just based on the type of lotion she bought.”

American entrepreneur and technology executive

Harper Reed is an American entrepreneur and technology executive. He is known for his work at Braintree, where he served as Head of Commerce, and for his role as Chief Technology Officer for Barack Obama’s 2012 re-election campaign in 2011. His background in crowd-sourcing and cloud computing was seen as pointing to the kind of campaign the Obama team wanted to build in 2012. He is associated with technology leadership at the intersection of business and politics.