“People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid.”

American marketing specialist, author, and venture capitalist

Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He is known for helping to market Apple’s Macintosh line in 1984 and for popularizing the use of “evangelist” in technology marketing. His work helped shape the idea of evangelism marketing, especially around the Macintosh and later technology platforms. He is also recognized as a writer and investor, with a career built around explaining and promoting new products and ideas.