“When we don't get any treats, we feel depleted, resentful, and angry, and we feel justified in self-indulgence. We start to crave comfort - and grab that comfort wherever we can, even if it means breaking good habits.”

American author, blogger, and speaker

Gretchen Craft Rubin is an American author, blogger, and speaker. She is known for writing and speaking about habits, happiness, and the everyday practices that shape a more satisfying life. Her work reaches a wide general audience through books, essays, and talks. Much of what she writes focuses on self-knowledge, behavior, and the small changes people use to live with more purpose and ease.