“Sometimes, counter-intuitively, it's easier to make a major change than a minor change. When a habit is changing very gradually, we may lose interest, give way under stress, or dismiss the change as insignificant. There's an excitement and an energy that comes from a big transformation, and that helps to create a habit.”

American author, blogger, and speaker

Gretchen Craft Rubin is an American author, blogger, and speaker. She is known for writing and speaking about habits, happiness, and the everyday practices that shape a more satisfying life. Her work reaches a wide general audience through books, essays, and talks. Much of what she writes focuses on self-knowledge, behavior, and the small changes people use to live with more purpose and ease.