“People often assume that the same approach will work for everyone, that the same habits will work for everyone, and that everyone has the same aptitude and appetite for forming habits, but from my observation, that's not true.”

American author, blogger, and speaker

Gretchen Craft Rubin is an American author, blogger, and speaker. She is known for writing and speaking about habits, happiness, and the everyday practices that shape a more satisfying life. Her work reaches a wide general audience through books, essays, and talks. Much of what she writes focuses on self-knowledge, behavior, and the small changes people use to live with more purpose and ease.