“A 'treat' is different from a 'reward,' which must be justified or earned. A treat is a small pleasure or indulgence that we give to ourselves just because we want it. Treats give us greater vitality, which boosts self-control, which helps us maintain our healthy habits.”

American author, blogger, and speaker

Gretchen Craft Rubin is an American author, blogger, and speaker. She is known for writing and speaking about habits, happiness, and the everyday practices that shape a more satisfying life. Her work reaches a wide general audience through books, essays, and talks. Much of what she writes focuses on self-knowledge, behavior, and the small changes people use to live with more purpose and ease.