“Well it's interesting because we use the word brand in a very derogatory way a lot of the time. I do it as much as anyone. But i think a brand is also sort of like momentum; it gets you through the bad patches if you've got a good brand.”

English artist, writer, broadcaster, performer, drag act and singer

Sir Grayson Perry is an English artist, writer, broadcaster, performer, drag act and singer. He is known for work that spans ceramics, tapestries and public commentary, and for his sharp attention to the contemporary arts world. His practice includes drag, ceramic vases and tapestries, alongside writing and broadcasting. He is also noted for his observations of British prejudices, fashions and foibles, which often give his work its satirical edge.