“The vision clearly defines that product development is our next major step. Since we took over, we have identified that it is not that the market for our products is not there, the issue is the sustainability of the product after it has entered the international market. Currently, we are concentrating on products that have a high value, in terms of adding value to it. We are trying to develop those products that we are exporting raw to end at a high value. Such products include avocado, cashew, coconut, pineapple, and other horticulture products.”