“GC is a brand now. It's how I make my money to be honest.”

English media personality and businesswoman

Gemma Collins is an English media personality and businesswoman. Born in 1981, she became widely known through the ITV reality series The Only Way Is Essex, which she appeared on from 2011 to 2019. She later appeared on a string of other reality shows, including I'm a Celebrity...Get Me Out of Here! in 2014, Celebrity Big Brother in 2016, Celebs Go Dating in 2018, and Dancing on Ice in 2019. She is known for her diva persona and her alter ego, "the GC", and she became a frequent subject of internet memes and a notable figure in British hun culture.