“It's insane to me to ask anybody to be what they're not. Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at.”

American businessman, author, speaker, and internet personality

Gary Vaynerchuk is an American businessman, author, speaker, and internet personality. He first became known as a wine critic who helped grow his family’s wine business, and later built a career around digital marketing and social media. He is the chairman of the New York based communications company VaynerX and the chief executive of its subsidiary VaynerMedia. He is also a co founder of Resy, the restaurant reservation software company, and Empathy Wines. His public work centers on business, branding, and online media, and he has become a prominent voice on how companies use digital platforms to reach audiences.