“When I create a song, I immediately think about what I'm going to wear when I perform that song. I think about the music video treatment and about how I'm going to look on stage when I perform the record. The connection is so obvious that it's a single package. An outfit, to me, is almost a tool to express the music.”

South Korean rapper, singer, songwriter, and entrepreneur

G-Dragon, born Kwon Ji-yong, is a South Korean rapper, singer, songwriter, and entrepreneur. He became widely known as the leader of BigBang and is often referred to as the “King of K-pop.” His work with BigBang helped shape the group into one of the world’s best-selling boy bands, and his solo profile has made him a major figure in Korean pop music. He is known for music, performance, and a public image that helped define a generation of K-pop.