“It was not that long ago when the accepted wisdom in football was that the running game had to be established - that was always the obligatory verb: established - before passes could become effective. My, we know how that has changed. Now the pass is established from the get-go, and running is an afterthought.”

American sportswriter and novelist

Frank Deford was an American sportswriter and novelist. He was born in 1938 and died in 2017. He is best known for his long career writing about sports and for his familiar presence on radio. From 1980 until his death, Deford was a regular sports commentator on NPR's Morning Edition. His work moved between journalism and fiction, and his public voice was closely associated with sports writing, commentary, and the culture around athletics.