“The aesthetic came along the way, I think - just through experimenting, and going on tour, and trying stuff out on stage, having fun with it, and not taking it too seriously. If I had a ballgown at home, I'd wear it onstage. If I found something in a charity shop, I'd wear it. That's where it grew from - just wanting to play dress-up.”

English singer and songwriter

Florence Welch is an English singer and songwriter, best known as the lead vocalist and primary songwriter of the indie rock band Florence and the Machine. She became widely known through the band’s chart success in the UK. Their debut album, Lungs, was released in 2009, reached number one on the UK Albums Chart, and won the Brit Award for Best British Album. The band’s next five albums also performed well on the charts. In 2018, Welch published Useless Magic, a book of her lyrics and poems with illustrations.