“You have to persuade yourself that you absolutely don't care what happens. If you don't care, you've won. I absolutely promise you, in every serious negotiation, the man or woman who doesn't care is going to win.”

English publisher, poet, spoken-word performer, and philanthropist

Felix Dennis was an English publisher, poet, spoken-word performer, and philanthropist. He was known for building Dennis Publishing, a company that helped pioneer computer and hobbyist magazine publishing in the United Kingdom. Later, the business expanded into lifestyle magazines, including its flagship title, The Week, published in both the UK and the United States. Dennis was also known as a poet and spoken-word performer, and for his philanthropic work.