“Your man Daddy Yankee, some black and white people who know what's going on in the 'hood and the clubs are supporting him and loving him. But he's speaking Spanish, and he's speaking directly to the Latino people, and the people who know the language really dig it.”

American rapper

Fat Joe, born Joseph Antonio Cartagena, is an American rapper who came to prominence in the 1990s. He is known for his work with Diggin' in the Crates Crew, for launching a solo career, and for forming Terror Squad and its record label. He began recording with D.I.T.C. in 1991 and released his first studio album, Represent, in 1993. In the late 1990s, he built Terror Squad and signed New York artists including Big Pun, Remy Ma, Tony Sunshine, Cuban Link, Triple Seis, and producers DJ Khaled and Cool & Dre.