“I collaborate with Tidal because they're for the artists - the up and coming artists and the O.G.s in the game. It's like a home, the only place we have for the artists to find support.”

American rapper

Fat Joe, born Joseph Antonio Cartagena, is an American rapper who came to prominence in the 1990s. He is known for his work with Diggin' in the Crates Crew, for launching a solo career, and for forming Terror Squad and its record label. He began recording with D.I.T.C. in 1991 and released his first studio album, Represent, in 1993. In the late 1990s, he built Terror Squad and signed New York artists including Big Pun, Remy Ma, Tony Sunshine, Cuban Link, Triple Seis, and producers DJ Khaled and Cool & Dre.