“Envision what the end result is supposed to be... what do you want to be when you grow up? Where do you see yourself? Once we identify what the painting on the wall is, it is so much easier to bring in the right colors, canvas and brushes to paint that picture.”

American rapper

Fat Joe, born Joseph Antonio Cartagena, is an American rapper who came to prominence in the 1990s. He is known for his work with Diggin' in the Crates Crew, for launching a solo career, and for forming Terror Squad and its record label. He began recording with D.I.T.C. in 1991 and released his first studio album, Represent, in 1993. In the late 1990s, he built Terror Squad and signed New York artists including Big Pun, Remy Ma, Tony Sunshine, Cuban Link, Triple Seis, and producers DJ Khaled and Cool & Dre.