“You can't just run through a cookie cutter press and crank out a wrestler that looks like Bill Goldberg.”

American television producer and wrestling promoter, active in WCW and WWE

Eric Bischoff is an American television producer, wrestling booker, promoter, and performer. He is known for his work in World Championship Wrestling and World Wrestling Entertainment, and for serving as chief media officer for Real American Freestyle. Bischoff became widely known as Executive Producer, then Senior Vice President, of WCW, and later as the on-screen General Manager of WWE’s Raw brand. He also worked with Total Nonstop Action Wrestling as Executive Producer of TNA iMPACT!, and was inducted into the WWE Hall of Fame in 2021.