“We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit.”

American businesswoman

Emily Weiss is an American businesswoman known for founding the beauty blog Into the Gloss and the cosmetics company Glossier. She was the company’s CEO until 2022, when she stepped down and became executive chairwoman. Weiss gained wider recognition through her work in beauty media and consumer brands, and was included on Forbes’ 30 Under 30 list in 2015. In 2019, Time named her in its Next 100 list. Her public profile is tied to building Glossier and to shaping a modern beauty brand around digital publishing and product development.