“A lot of people ask, 'How did you start the business, and how did you do it money-wise?' And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That's just how we did it.”

New Zealand fashion designer based in London

Emilia Wickstead is a New Zealand fashion designer based in London, England. She is known for her polished womenswear and for dressing public figures, including Samantha Cameron and the Princess of Wales. In 2014, she won the Red Carpet Designer of the Year Award at the Elle Style Awards. Her work is closely associated with formal, carefully cut clothing, and her reputation has grown through high-profile clients and event dressing.