“In many cases you are not buying a product but an “identity enhancer.” Designer labels are primarily collective identities that you buy into. They are expensive and therefore “exclusive.” If everybody could buy them, they would lose their psychological value and all you would be left with would be their material value, which likely amounts to a fraction of what you paid.”

German spiritual teacher and self-help author

Eckhart Tolle is a German spiritual teacher and self-help author, best known for books such as The Power of Now: A Guide to Spiritual Enlightenment, A New Earth: Awakening to Your Life's Purpose, and Guardians of Being. His work focuses on spirituality, presence, and personal awakening. The best-known titles associated with him present those ideas in practical form, from spiritual teaching to reflective self-help and, in the case of Guardians of Being, a picture book.