“There are certain basic, known principles about how people's minds go about the business of understanding, and communicating understanding by means of language, which have been known and used for many centuries. No matter how these principles are addressed, they always end up with hierarchic decomposition as being the heart of good storytelling. Perhaps the most relevant formulation is the familiar: "Tell 'em whatcha gonna tell'em. Tell 'em. Tell 'em whatcha told 'em." This is a pattern of communication almost as universal and well-entrenched as Newton's laws of motion.”