“Soon it won't be the Internet any more, it'll just be like air, like somehow they'll integrate the Internet into the air. And God's name will have ended up being 'Google,' because that's the way it worked out. It could have worked out that God's name ended up being 'Yahoo,' of course, but they lost out.”

Canadian novelist and cultural commentator, Douglas Coupland is best known for his satirical exploration of millennial life and consumer culture. His 1991 novel *Microserfs* became a defining work of the digital age, while *Generation X* (1992) offered a sharp, generational critique of alienation and materialism. His essays and fiction continue to dissect the contradictions of modern existence.