“I think way back, the '20s or the '30s, when Kodak came out with the Brownie and they put a list of instructions on the box, like how to use this thing, I think someone arbitrarily said, 'Make sure the person in the photograph is smiling.' And we went from that one sort of set of industrial instructions to this whole culture of perkiness.”

Canadian visual artist and writer

Douglas Coupland is a Canadian visual artist and writer, known for his 1991 novel Generation X: Tales for an Accelerated Culture. Trained first as a sculptor, he became widely known through fiction rather than through the visual arts. Generation X brought him international attention and helped popularize the terms Generation X and McJob. He later published many books, including novels, short story collections, and essay collections, and also wrote as a columnist and contributor for periodicals such as the New York Times, the Financial Times, The Guardian, and Wired.