“I think if human beings had genuine courage, they'd wear their costumes every day of the year, not just on Halloween. Wouldn't life be more interesting that way? And now that I think about it, why the heck don't they? Who made the rule that everybody has to dress like sheep 364 days of the year? Think of all the people you'd meet if they were in costume every day. People would be so much easier to talk to - like talking to dogs.”

Canadian visual artist and writer

Douglas Coupland is a Canadian visual artist and writer, known for his 1991 novel Generation X: Tales for an Accelerated Culture. Trained first as a sculptor, he became widely known through fiction rather than through the visual arts. Generation X brought him international attention and helped popularize the terms Generation X and McJob. He later published many books, including novels, short story collections, and essay collections, and also wrote as a columnist and contributor for periodicals such as the New York Times, the Financial Times, The Guardian, and Wired.