“I'm starting to wonder if pop culture is in its dying days, because everyone is able to customize their own lives with the images they want to see and the words they want to read and the music they listen to. You don't have the broader trends like you used to.”

Canadian novelist and cultural commentator, Douglas Coupland is best known for his satirical exploration of millennial life and consumer culture. His 1991 novel *Microserfs* became a defining work of the digital age, while *Generation X* (1992) offered a sharp, generational critique of alienation and materialism. His essays and fiction continue to dissect the contradictions of modern existence.