“Bespoke tailoring: yes! I found this one pair of pants - they're Canali - and brought them into a tailor and said, 'Clone these, dammit.' They just do all the right things. I've got eight pairs in different colors and I never have to think about pants again. The only look otherwise that suits me is, like, the Professor from 'Gilligan's Island.'”

Canadian novelist and cultural commentator, Douglas Coupland is best known for his satirical exploration of millennial life and consumer culture. His 1991 novel *Microserfs* became a defining work of the digital age, while *Generation X* (1992) offered a sharp, generational critique of alienation and materialism. His essays and fiction continue to dissect the contradictions of modern existence.