“If you want to make big improvements in communication, my advice is - hire physicists, not communications people from normal companies and never believe what advertising companies tell you about 'data' unless you can independently verify it.”

British political strategist

Dominic Cummings is a British political strategist. He served as chief adviser to Prime Minister Boris Johnson from 24 July 2019 until his resignation on 13 November 2020. He is known for his role at the center of British government during Johnson’s premiership, where he helped shape political strategy and decision-making. His public profile is closely tied to that period and to his influence behind the scenes in Conservative politics.