“I remember Doritos launched a new flavour and the question was whether I could use my skills - as they perceived them - to make people desire and want to try this new flavour. But I like to be in control of the things I do and feel proud of them.”

English mentalist, illusionist, and writer

Derren Brown is an English mentalist, illusionist, and writer. He describes himself as a psychological illusionist, and has built his reputation on stage performances that mix psychology, showmanship, magic, misdirection, suggestion, audience participation, and comedy. His work often targets people who claim supernatural abilities, including faith healers and mediums, with acts designed to show how such claims can be produced. In his live shows, he also explains that his effects come from performance craft rather than paranormal power.