“The personal mission statement was important for me because I believe that you can't lead others unless you have a strong sense of who you are and what you stand for.”

American business executive

Denise M. Morrison is an American business executive best known for leading Campbell’s. She served as the company’s president and chief executive officer from 2011 to 2018, and was elected to its board in October 2010. In 2011, Fortune named her the 21st Most Powerful Woman in Business. Morrison became Campbell’s 12th leader in the company’s 140-year history. She retired in May 2018 after a seven-year run at the top of the company. Her public profile is tied to corporate leadership and executive responsibility.