“It is easy to understand why conflict is so often highlighted: Writers of headlines or promotional copy want to catch attention and attract an audience. They are usually under time pressure, which lures them to established, conventionalized ways of expressing ideas in the absence of leisure to think up entirely new ones.”

American author and linguist

Deborah Tannen is an American author and linguist, associated with Georgetown University in Washington, D.C. She is best known for You Just Don't Understand, and has 105 quotes on the site. She has also served as a McGraw Distinguished Lecturer at Princeton University. Her work and academic roles place her in the study of language and communication, especially the ways people understand one another.