“People can and often do ignore or deny their common humanity with others, or deny, at least implicitly, that their common humanity commits them to sympathy or compassion for those less advantaged than themselves. Indeed, such an attitude towards one's fellows can be represented as tough, uncompromising, positively heroic: the supermen versus the wimps. But just as this ruthless world may be chosen - as it is chosen by the current rulers of the globalised neo-liberal market - so if may also be rejected.”