“We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.”

Australian businessperson and advertising executive

David Bjorn Droga is an Australian businessperson and advertising executive. He is the founder of the agency Droga5 and later became vice chair of Accenture. Droga5 was acquired by Accenture Interactive in 2019, and Droga was named chief executive officer in August 2021. In 2022, he renamed Accenture Interactive to Accenture Song. In September 2025, he stepped down as CEO of Accenture Song and continued as vice chair of the wider organization.