“Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.”

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Meaning

A workplace cannot rely on trendy extras to attract young employees. Real appeal comes from the work itself, not from office perks or a polished image.

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Original Language & Translation

Originally said in English.

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About David Droga

Australian businessperson and advertising executive

David Bjorn Droga is an Australian businessperson and advertising executive. He is the founder of the agency Droga5 and later became vice chair of Accenture. Droga5 was acquired by Accenture Interactive in 2019, and Droga was named chief executive officer in August 2021. In 2022, he renamed Accenture Interactive to Accenture Song. In September 2025, he stepped down as CEO of Accenture Song and continued as vice chair of the wider organization.

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