“Open your refrigerator, your freezer, your kitchen cupboards, and look at the labels on your food. You'll find 'natural flavor' or 'artificial flavor' in just about every list of ingredients. The similarities between these two broad categories are far more significant than the differences.”

American chef, restaurateur, author, podcaster, and television personality

David Chang is an American chef, restaurateur, author, podcaster, and television personality. He is the founder of the Momofuku restaurant group and has appeared on television and in food media as a prominent voice in contemporary dining. He is best known for building Momofuku and for the acclaim that followed Momofuku Ko, which received two Michelin stars in 2009 and kept them until the restaurant closed in 2023. In 2011, he co-founded Lucky Peach, a food magazine that ran for 25 quarterly volumes through 2017.