“If #SpartanSurvived failed in its efforts, no one would be the wiser. There was no risk to her online persona. No backlash from haters. Anonymity’s cloak both protected her and kept the torch of Spartan alive. Because as much as fandom knew a fan had created the post, the faceless message held the faint promise of authenticity. And if people believed it, then the magic was real. They could change Spartan’s fate, because they thought they could, and tonight’s video would cast the first spell.”