“How does conventional wisdom become conventional? As Stewart informs us, it usually starts with talking points. Party A decides how it wants us to think about the candidates of Party B and then sets out to get their unflattering labels repeated so often in the media that they stick in our minds. The media cooperate because it gives them a hook for their stories. And we, the public, are only too glad to latch onto these labels, because they are so catchy. And more significantly, it’s way easier than thinking.”